It can be hard to step back from the day to day to see the big picture but having the right plan in place can make all the difference. Make sure your efforts are in line with organizational priorities and goals. I can design an entire marketing strategy tailored to your needs or target specific elements including budgeting, advertising, direct mail, pricing, and digital communications strategy (including social media, email, and website).

There is something special about your organization that makes it stand out from all others. Your brand should communicate that. Whether you need an entire rebranding project or a focused look at how to better use your existing branding in a more consistent and effective way, I can help. With input from key stakeholders and a thorough analysis of your community, we’ll discover the best way for your organization to stand out. Deliverables may include a complete branding package, editorial style guide, and stock language.

Using specific, engaging, patron-focused language that clearly communicates benefits can be transformational to your marketing. I will help identify the right type of language for your organization and develop a plan to implement it across your communication channels.

Making data-driven decisions isn’t just for giant corporations. No matter how much data you have, you can use it to make sure you are making better decisions about who to target and how to best allocate your limited resources. I can help you get the most out of the data you have, whether you are working with simple spreadsheets or a complex CRM, and find ways to gather more. I can help analyze sales patterns, buyer behavior and demographics, marketing campaign effectiveness, and more.

A lot has changed for the arts in the past few years. If your audience behavior has changed, it might be time to revisit pricing and theater seat map scaling.

Based on your specific needs and goals (revenue maximization, access, filling holes in your seat map, etc.), I can analyze your data and make recommendations for changes that can make the theaters feel full even when they’re not sold out and find the right price points for your patrons.

Audience surveys can be a simple and effective way to learn more about your audience and what they value. Results can guide marketing and communication strategies to help maximize impact. I can help design, administer, and most importantly, analyze and interpret the results and provide specific actionable recommendations.

Interim Staffing
A gap in marketing leadership presents an opportunity to set up your next marketing leader and your entire organization for success. As an Interim Marketing Director, I can keep marketing projects on track, evaluate current practices, make recommendations, and document processes. Your incoming marketing leader will be ensured a smooth transition with enough time to get fully up-to-speed without worrying about immediate or past-due deadlines.

Fractional Staffing
Get the expertise of an experienced marketing leader without committing to a full-time salary.

Let’s talk! I can probably help, but if not, I’m sure I can point you in the direction of someone who can.