Meet Kate

 

Kate Brandt

I am an arts and culture administrator and consultant with 25 years of experience in non-profit marketing and fundraising, primarily with theaters. I am based in the Worcester, MA area, but work with organizations throughout the country.

I have a proven ability to exceed sales goals and successfully reverse downward subscription trends. I am also passionate about branding and have led comprehensive campaigns to increase brand recognition including orchestrating major (and minor) rebranding efforts, logo changes, and website overhauls.

My work is rooted in evaluating and improving marketing and communication strategies, using data analysis to exceed goals with limited resources, and maximizing efficiency through strong project management.

I am a graduate of the honors program at Boston College’s Carroll School of Management where I double-majored in marketing and theater. I currently live in Central Massachusetts with my husband and two sons.

What I Value

I believe that the arts change lives, make our communities stronger, and help us better understand each other. I became an arts marketing consultant so that I could help many different organizations engage with a wide and diverse audience, improving the quality of life for our communities.

My work puts equity, patrons, and data at the center of every decision and is guided by a commitment to accuracy and meeting deadlines and a belief that good enough is never enough.

Select Accomplishments

  • Broke sales records for highest-selling drama, holiday show, and Shakespeare production at A Noise Within Theatre

  • Reversed years-long declining subscription trend at A Noise Within, Trinity Rep, and Merrimack Repertory Theatre

  • Broke company records for highest single-day sales (3x), highest selling show (2x), and highest selling non-holiday show at Trinity Rep

  • Orchestrated major rebranding efforts including logo change and website overhauls (3x)

  • Consistently met and exceeded revenue goals

Where I’ve Worked

  • Clients

    • Hartford Stage (Hartford, CT) - Marketing assessment and planning (with Tom O’Connor Group)

    • Music Worcester (Worcester, MA) - Interim Marketing Director

    • Merrimack Repertory Theatre (Lowell, MA) - Subscription strategy

    • Laguna Playhouse (Laguna Beach, CA) - Interim Marketing Director (through Arts Consulting Group)

    • ACT Contemporary Theatre (Seattle, WA) - Pricing and scaling

    • A Noise Within (Pasadena, CA) - Interim Marketing Director (through JCA Arts Marketing)

    • Berkeley Repertory Theatre (Berkeley, CA) - Pricing and scaling; branding survey

    • Los Angeles LGBT Center Theater (Los Angeles, CA) - Marketing and communications strategy

    • McG Music Studio (Gaithersburg, MD) - Marketing strategy

    • Pioneer Valley Symphony (Greenfield, MA) - Communications strategy

    • Pittsburgh Public Theater (Pittsburgh, PA) - Subscription strategy (through Sweibel Arts)

  • Staff

    • Trinity Repertory Company (Providence, RI)

    • Merrimack Repertory Theatre (Lowell, MA)

    • Old Sturbridge Village (Sturbridge, MA)

    • Artists Repertory Theatre (Portland, OR)

    • Portland Center Stage (Portland, OR)

    • Broadway Rose Theatre Company (Tigard, OR)

    • Foothills Theatre Company (Worcester, MA)

Tech Skills

  • CRM Databases: Patron Manager (certified admin); AudienceView, Tessitura

  • Email: Constant Contact, Emma, Critical Impact, Mailchimp, WordFly

  • Website CMS: WordPress, Drupal, Squarespace, Umbraco

  • Other: Survey Monkey, MS Office apps (advanced Excel user)